Recently, Tianyuan Traditional Food Company in Fenghuang County, Xiangxi Tujia and Miao Autonomous Prefecture received many Miaolaobiao preserved meat orders, and its factory’s workers are still working overtime on weekends, achieving booming production and sales.
In the company, the smoked cured meat is neatly hanging on the shelf of the constant temperature room. And workers are cutting, weighing, packaging, and sealing these cured meat and sausages, which will be delivered to various places.
Liao Yanfei, chairman of the company, said that the company mainly focuses on the deep processing of agricultural and sideline products and meat products, including cured meat, cured fish and cured chicken.
The pork selected by the company undergoes quality inspection and is then pickled with wild Sichuan peppercorns and smoked with Chinese toon trees through traditional Xiangxi processing techniques.
Liao hopes that friends from all over the country can taste the cured products of Fenghuang County.
Apart from offline sales, Miaolaobiao actively explores online sales channels by conducting livestreaming sales and participating in e-commerce festivals. As the Chinese Spring Festival approaches, online orders continue to flow in.
Tianyuan Traditional Food Company was established in January 2014, with a business model of “cooperative plus farmer plus deep processing plus sales”. Relying on agriculture, it smooths the industrial chain and helps increase farmers’ income.
Now, the annual output value has reached over 80 million yuan. It can directly provide more than 400 job opportunities each year, help 108 impoverished households get rid of poverty and become prosperous, and indirectly attract more than 4,000 employees in the tertiary industry such as catering, transportation and breeding. It has also made positive contributions to consolidating the achievements of poverty alleviation and accelerating rural revitalization.
